How To Optimise Your Site For Mobile Visitors

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Mobile technology is developing at a staggering pace. Just think back to ten years ago, before the iPhone existed. Can you believe the iconic smartphone is only a decade old? We’ve come a long way since then, and we’re entering a new technological phase. Mobile internet access has now surpassed traditional desktop and laptop access. That means more people than ever before are using mobile devices to get online. Whether it’s smartphones, tablets or apps, the online world has changed. WIth that in mind, how do you build a website with mobile users in mind?

Remember that we consume content differently on mobile

There is a common misconception that layout and structure can simply be duplicated on mobile. It would suggest that you can take your current design and shift it straight to mobile. Well, that’s not quite true. People digest information and content differently on a mobile device. They skim read copy and hunt out images and video. If you rely on words, they must be compelling and easy to read.

Ecommerce

Shops and private stores are thriving thanks to the mobile community. The significant driving force here is the iPad and other tablets. It has become a vehicle for impulse shopping and buying. The share of ecommerce sales is higher on tablets than any other device. If you’re selling goods online, it’s imperative that you optimise your store for mobile access. Make it as easy as possible for tablet users to purchase your goods.

Maximise mobile social media

When it comes to the mobile world, some social media platforms are better than others. For example, Twitter and Instagram are particularly powerful when it comes to mobile devices. Pinterest also has a significant presence in tablet users. Take advantage of this knowledge and integrate the relevant platforms. It’s also worth delivering content in the right way. Some things work better or Twitter while others will have more impact on Facebook. Test your content and see what works best.

Responsive design

Responsive web design has become a must-have. It’s the art of designing a website that adapts to whichever device it is displayed on. It will react to a desktop, laptop, tablet or smartphone seamlessly. Most modern designers, like Magento developers, are now equipped to build responsive sites. Speak to your designer and make sure your site works perfectly on every device.

Monitor and adapt

Finally, get deep into your analytics. Get a good sense of what devices your audience are using to access your site. The average split for mobile vs. computer access is around 50-50. Does yours match up? If not, take steps to adapt to your existing audience. Learn what is working and identify areas you could improve upon. Google Analytics is one of the most important tools in your arsenal. Use it wisely and understand what’s happening underneath your site.
Building a website for mobile use is no longer an afterthought. It should be a core part of your web strategy. Follow the advice here, and make sure you’re capitalising on your mobile audience.

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